About Me
This is me in a nutshell

Hi. My name is Karl. I’m a digital marketing manager currently living in Singapore. I love designing and helping clients define their requirements, concepts, and ideas into web solutions that effectively address their needs.

My key strengths are in Business Analysis and Visual Design. Basically, if you think you have a difficult problem in hand, I can help you define the “big picture” and help you in producing the solution.

See my projects

What I Do
Find out more about what I can do for you



I can help you in defining the main challenges you are experiencing then work with you in crafting the solutions. I consider business needs, marketing, user-impact, and the measures of success of the project.



Designing the solution involves deciding on the technical requirements. This stage is where sketching wireframes, prototyping, mock-ups, and initial designs are done.



An iterative process of developing the solution, getting user-feedback, implementing new features, and completing the scope of the project.



Delivery involves deployment of the solution, testing, training users, and most importantly measurement of the goals initially set.

In addition to my development skills, I am also excellent in giving presentations, capable of articulating design recommendations effectively to different audiences, and have a strong background in leading and influencing decisions and discussions.


Contact Me

Here’s what some of the people I’ve worked with have said about me

Karl has good work ethics. He is a fast learner and can do multi-tasking. This guy is full of ideas, he can definitely think out of the box. He has a good sense of humor that makes work easier and fun. Also, a very cool guy!

Em Nieto, Project Manager at Safeway Manila

A lot of fanciful words can be used to describe Karl but and the end of it all, he is simply wonderful. Karl is a creative genius and very good at what he do. He also has the business understanding behind a strategy and bring creative execution to express it. He also has great personality that will simply make you enjoy working with him.

Selwyn Uy Selwyn Uy, Director at Red Cross Makati, Philippines

Karl is a quick learner, bright, thinks fast on his feet and can adapt to any project or role assigned to him. He is also very articulate; he can communicate his ideas very clearly to others. Any company will benefit with Karl as part of their team.

Jan Pabellon Jan Pabellon, Managing Director, Ecommsite Solutions

</> Technically Speaking
Some things that I’m pretty good at


Brand Management, Strategy Consulting, Creative Direction, Social Media, Email Marketing, Client Presentation


UI / UX, Wireframes, Visual Design, Photoshop, Illustrator, Video, Print Design, Infographics


HTML, CSS, Javascript frameworks, PHP, Ruby on Rails, .NET, UI / UX

My Work Experiences
It’s lonely at the top. Lets get there together

Regional Digital Marketing Manager

  • Brainstorms with marketers in regional and local markets in developing and implementing digital marketing campaigns.
  • Contributed to information architecture & visual redesign activities by developing wireframes and page mock-ups as part of pre-merger activities of Watson Wyatt and Towers Perrin and successfully completed development of the post-merger website for the newly integrated company.
  • Generated approximately US.5 million in revenue in FY 2012 from digital marketing activities and initiatives in two SEA markets alone.
  • Introduced process improvements that resulted in significantly reduced turnaround time in the delivery of web and email requests from 5 working days previously to an average of 48 hours per project.
  • Trains country marketing managers on internal social media policies and assisted in the planning and rollout of social media campaigns within the Asia-Pacific region.
  • Ensures brand compliance on all digital marketing assets and communications.

Portal Specialist

  • Successfully designed and developed several intranet portals for the Communications Sector division of Microsoft Singapore utilizing Microsoft SharePoint Services.
  • Analyzed and designed system workflows and solution templates, and configured Workgroup and Access Rights settings for all web portals developed. The role required an excellent grasp of UI & UX principles and their practical application utilizing the latest technologies.
  • Developed a web collaboration portal that monitors the status of team proposals for client projects. Successfully collaborated and developed the following projects in addition to the collaboration portal:
    • APAC CS Document Management Portal – Document management system for operations management in the communications sector for Asia Pacific
    • Microsoft SEA Hosting Business Circle website – Business portal for Web Hosting providers
    • CSF Demo Portal – A demo application that showcases Microsoft’s Connected Services Framework (CSF) technology.

Business Development Manager

  • Increased revenue by successfully working with internal and external stakeholders in acquiring and implement high-profile, enterprise level web-applications for a Globe Telecom Inc.
  • Analyzed and designed the system flow of a web-based E-Sourcing system for Globe Telecom Inc. The system allows Globe’s purchasing department to create, process, and monitor bids electronically as well as convert these bid events into live online auctions. Interested bidders can download necessary documentation, submit offers, and monitor bid statuses online. URL: http://e-sourcing.globe.com.ph
  • Successfully performed business requirements analysis, scope definition, and technical requirements definition for Project Dash, an automated Asset Management System for Globe Telecom, Inc. Dash is a secure integrated solution that aims to effectively manage all fixed assets of the organization. Accessible via PC browsers and mobile phones, users may initiate asset transfers, movements, and authorization in real-time.
  • Other responsibilities include managing business development through targeting key accounts, determining and finalizing project scope and deliverables, defining system information architecture, optimizing user experience and design, and working with the project implementation teams in the successful implementation of secured projects.

Senior Designer

  • Designed visually appealing and standards-based user-interfaces that were pivotal in winning new projects. Effectively performed information architecture analysis of client systems to produce meaningful presentation of data for their web applications. Designed and consulted with clients on their workflow and UI requirements.
  • Designed all template pages of the PLDT-ADB Self-Service Portal. Developed under the Microsoft SharePoint Portal Platform, its objective is to manage all online subscriptions of Asian Development Bank employees for PLDT communications services.
  • Clients: ADB – Asian Development Bank, Dole Asia, Nestle, Globe Telecom, Philamlife, PLDT, Sun Life Financial

Design Analyst

  • Designed front page updates and participated in the maintenance of the Honda Philippines official website. Fully developed in Flash, the website required an intermediate knowledge of ActionScript and XML data extraction. Received the Best Corporate Website award in the 2004 Philippine Web Awards.
  • Improved visual design and user experience of the Bayan Telecommunications Corporate Website–one of the Philippines’ top telecommunications companies–as it’s lead designer. The site was a semifinalist in the 2005 Philippine Web Awards for the Best Corporate Website category.
  • Created and implemented design studies for web-based applications, CDs, & other media types. Produced design studies, wireframes, and working prototypes of assigned projects and resolved design & usability issues.
  • Clients: BayanTel, BSP – Central Bank of the Philippines, BeautyBar, Honda